Illustrator, Photoshop

Hot Yoga Club is a yoga studio based in Chico, CA and is now expanding to multiple locations. HYC wanted to discard the traditional, over-used yoga symbols and replace them with a bold, modern design that propels HYC into a higher corporate class. Warm hued “sweat drops” represent the heat factor of hot yoga. This simple, aesthetic design is intended to make the corporate transition effortless.